Whether you want to generate sales inquiries, induct new customers, or announce a sale, postcards are an affordable and effective way to get the word out. Profitable postcard marketing starts with understanding your goals and target audience. To find them, think about your ideal customer – how old they are, where they live and work, what their income is, what challenges they face, and what products and services they use. This information will help you to identify traits that make them your target audience, and it will also help you create a postcard message that will resonate with them. Find out onlinestatements.us

To make your postcard mailers stand out, choose thick cardstock with unique coatings that provide a shimmering finish that is durable and easy to write on. You can also add custom touches like foil stamping, embossing, die cutting, perforating, PMS spot colors, and more to really make your postcards shine. EDDM (Every Door Direct Mail) options are available as well, so you can send your postcards to an entire carrier route for just $0.20 per piece.

Sending Smiles: The Convenience of Postcard Sending Services

The most effective postcards are simple, and the good news is that there are plenty of free postcard templates that you can use to get your creative juices flowing. In fact, many professional copywriters have a habit of saving inspiring postcard designs they come across to their swipe file (anywhere they store ideas that they can use later).