Whether you’re a marketer, a product manager, or an IT leader, digital transformation has become at the top of virtually every company’s list of objectives and concerns. What is digital Transformation??
The answer to that question depends on the company, but in general, digital transformation refers to the use of technology to improve business operations and outcomes. The technologies used can range from robotic process automation (RPA) to machine learning and customer experience mapping. It can also encompass cloud migration and the development of a remote work culture.
What is Digital Transformation? A Guide for Businesses
In general, the business drivers that drive digital transformation include the need to meet changing consumer expectations, implement operational enhancements (e.g. digitization), and create new business models. These days, a number of new technologies — including cloud computing and artificial intelligence — are making it possible for businesses to reach more customers, compete with disruptors, and build organizational resilience.
Another big driver of digital transformation is the need to improve employee productivity and performance. This can be achieved through automating routine tasks, leveraging tech to assist employees in their work, and upskilling the workforce.
One way to achieve these goals is by working with an external partner that can help craft a digital transformation strategy. Bringing in experts can make the transition smoother and more efficient, allowing your business to reap bigger benefits over the long haul. In addition to leveraging expertise, an external partner can be your best resource when it comes to selecting and implementing the right technology.